Amazon Is Taking Over the World? Not in Europe Inc. might look like it’s taking over the world. But it hasn’t conquered Europe.

Two decades after the internet behemoth’s first international foray into the region, it’s still working to gain traction selling apparel and footwear. That weakness in a major, growing market illustrates Amazon’s challenge as it expands abroad and tries to replicate its U.S. dominance of e-commerce.


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